PREMIUM INGREDIENTS
SIGNATURE INGREDIENTS

Menthol
What Is Menthol?
Benefits of Menthol and Why It’s Used
Cooling Itch Relief : Menthol works by acting on certain nerve receptors (TPRM8 receptors) in the skin that respond to cold. Think of these receptors as tiny sensors. When menthol is applied to the skin, these sensors detect the cooling sensation and transmit it to the brain, replacing the itch signals that were previously being sent to the brain. This stops you from feeling itchy and prevents you from scratching.
IIncreases Moisturizing Frequency: For many people with skin conditions such as eczema, dryness and itchiness can be a constant struggle. To manage this, dermatologists recommend moisturizing 5–6 times a day. Unfortunately, not everyone remembers to moisturize as often as they should, which can lead to recurring flare-ups. This is where menthol helps break the itch-scratch cycle.
Products Containing Menthol:
- Suu Balm® Rapid Itch Relief Moisturiser 75ml
- Suu Balm® Rapid Itch Relief Moisturizer 350ml
- Suu Balm® Dual Cooling and Moisturizing Cream Body Wash 420ml
- Suu Balm® Fast-Acting Soothing Body Wash 840 ml
- Suu Balm® Fast Acting Moisturizing Spray 50ml
- Suu Balm® Rapid Itch Relief Scalp Spray Moisturizer
- Suu Balm® Gentle Moisturizing Anti-Dandruff Shampoo
- Suu Balm® Kids Dual Rapid Itch-Relieving and Restoring Ceramide Moisturizer 75ml
- Suu Balm® Kids Dual Rapid Itch-Relieving and Restoring Ceramide Moisturizer 200ml

Ceramides
What Are Ceramides?
Benefits of Ceramides and Why They Are Used
Is There a Difference Between Skin-Identical Ceramides and Ceramides?
Products with Ceramides:
- Suu Balm® Rapid Itch Relief Moisturiser 75ml
- Suu Balm® Rapid Itch Relief Moisturizer 350ml
- Suu Balm® Dual Cooling and Moisturizing Cream Body Wash 420ml
- Suu Balm® Fast-Acting Soothing Body Wash 840 ml
- Suu Balm® Fast Acting Moisturizing Spray 50ml
- Suu Balm® Cooling Itch Relief Facial Moisturizer 50ml
- Suu Balm® Gentle Moisturizing Facial Cleanser 100ml
- Suu Balm® Kids Dual Rapid Itch-Relieving and Restoring Ceramide Moisturizer 75ml
- Suu Balm® Kids Dual Rapid Itch-Relieving and Restoring Ceramide Moisturizer 200ml
- Suu Balm® Kids Dual Soothing and Moisturizing Head-to-Toe Wash 420 ml
- Suu Balm® Kids Dual Soothing and Moisturizing Head-to-Toe Wash 840ml
a. Burnett, C. L., Boyer, I. J., Bergfeld, W. F., Belsito, D. V., Hill, R. A., Klaassen, C. D., Liebler, D. C., Marks, J. G., Shank, R. C., Slaga, T. J., Snyder, P. W., Gill, L. J., & Heldreth, B. (2020). Safety assessment of ceramides as used in cosmetics. International Journal of Toxicology, 39(3_suppl). https://doi.org/10.1177/1091581820958692
b. Choi, M. J., & Maibach, H. I. (2005). Role of ceramides in barrier function of healthy and diseased skin. American Journal of Clinical Dermatology, 6(4), 215–223. https://doi.org/10.2165/00128071-200506040-00002
c. Draelos, Z., Baalbaki, N., Cook, S., Raab, S., & Colón, G. (2020). The effect of a ceramide-containing product on stratum corneum lipid levels in dry legs. Journal of Drugs in Dermatology, 19(4), 372–376. https://doi.org/10.36849/jdd.2020.4796
d. Hon, K. L., & Leung, A. K. (2012). Use of ceramides and related products for childhood-onset eczema. Recent Patents on Inflammation & Allergy Drug Discovery, 7(1), 12–19. https://doi.org/10.2174/187221313804004673
e. Meckfessel, M. H., & Brandt, S. (2014). The structure, function, and importance of ceramides in skin and their use as therapeutic agents in skin-care products. Journal of the American Academy of Dermatology, 71(1), 177–184. https://doi.org/10.1016/j.jaad.2014.01.891
f. Sawada, E., Yoshida, N., Sugiura, A., & Imokawa, G. (2012). Th1 cytokines accentuate but Th2 cytokines attenuate ceramide production in the stratum corneum of human epidermal equivalents: An implication for the disrupted barrier mechanism in atopic dermatitis. Journal of Dermatological Science, 68(1), 25–35. https://doi.org/10.1016/j.jdermsci.2012.07.004
g. Schild, J., Kalvodová, A., Zbytovská, J., Farwick, M., & Pyko, C. (2024). The role of ceramides in skin barrier function and the importance of their correct formulation for skincare applications. International Journal of Cosmetic Science, 46(4), 526–543. https://doi.org/10.1111/ics.12972
KEY INGREDIENTS

Glycerin
What Is Glycerin?
Benefits of Glycerin and Why It’s Used
Products Containing Glycerin:
- Suu Balm® Rapid Itch Relief Moisturiser 75ml
- Suu Balm® Rapid Itch Relief Moisturizer 350ml
- Suu Balm® Fast Acting Moisturizing Spray 50ml
- Suu Balm® Cooling Itch Relief Facial Moisturizer 50ml
- Suu Balm® Kids Dual Rapid Itch-Relieving and Restoring Ceramide Moisturizer 75ml
- Suu Balm® Kids Dual Rapid Itch-Relieving and Restoring Ceramide Moisturizer 200ml
a. Becker, L. C., Bergfeld, W. F., Belsito, D. V., Hill, R. A., Klaassen, C. D., Liebler, D. C., Marks, J. G., Shank, R. C., Slaga, T. J., Snyder, P. W., Gill, L. J., & Heldreth, B. (2019). Safety assessment of glycerin as used in cosmetics. International Journal of Toxicology, 38(3_suppl), 6S–22S. https://doi.org/10.1177/1091581819883820
b. Chen, H. J., Lee, P. Y., Chen, C. Y., Huang, S. L., Huang, B. W., Dai, F. J., Chau, C. F., Chen, C. S., & Lin, Y. S. (2022). Moisture retention of glycerin solutions with various concentrations: A comparative study. Scientific Reports, 12(1). https://doi.org/10.1038/s41598-022-13452-2

Saccharide Isomerate
What Is Saccharide Isomerate?
Benefits of Saccharide Isomerate and Why It’s Used
a. Hartini, H., Vlorensia, Abdullah, H., Martinus, A. R., & Ikhtiari, R. (2019). The effect of a moisturizing cream containing saccharide isomerate and ceramide on reducing transepidermal water loss in eczema. Proceedings of the International Conference on Health Informatics and Medical Application Technology, 411–417. https://doi.org/10.5220/0009516204110417
b. Martin, E., Zhang, A., & Campiche, R. (2023). Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population. Journal of Cosmetic Dermatology, 22(1), 262–266. https://doi.org/10.1111/jocd.14913
c. Vlorensia, Hartini, H., Abdullah, H., Martinus, A. R., & Ikhtiari, R. (2019). The effect of a moisturizing cream containing saccharide isomerate and ceramide on increasing skin hydration. Proceedings of the International Conference on Health Informatics and Medical Application Technology, 428–435. https://doi.org/10.5220/0009837504280435

PCA
What Is PCA?
Benefits of PCA and Why It Is Used
Products containing PCA:
- Suu Balm® Rapid Itch Relief Moisturiser 75ml
- Suu Balm® Rapid Itch Relief Moisturizer 350ml
- Suu Balm® Cooling Itch Relief Facial Moisturizer 50ml
- Suu Balm® Kids Dual Rapid Itch-Relieving and Restoring Ceramide Moisturizer 75ml
- Suu Balm® Kids Dual Rapid Itch-Relieving and Restoring Ceramide Moisturizer 200ml
a. Fiume, M. M., Bergfeld, W. F., Belsito, D. V., Hill, R. A., Klaassen, C. D., Liebler, D. C., Marks, J. G., Shank, R. C., Slaga, T. J., Snyder, P. W., Gill, L. J., & Heldreth, B. (2019). Safety Assessment of PCA (2-pyrrolidone-5-carboxylic acid) and its salts as used in cosmetics. International Journal of Toxicology, 38(2_suppl). https://doi.org/10.1177/1091581819856568
b. Lodén, Marie. Role of topical emollients and moisturizers in the treatment of dry skin barrier disorders. American Journal of Clinical Dermatology 4.11 (2003): 771–788

Phytosteryl/Octyldodecyl Lauroyl Glutamate
What Is Phytosteryl/Octyldodecyl Lauroyl Glutamate?
Benefits of Phytosteryl/Octyldodecyl Lauroyl Glutamate and Why It Is Used
Products Containing Phytosteryl/Octyldodecyl Lauroyl Glutamate:
- Suu Balm® Rapid Itch Relief Moisturiser 75ml
- Suu Balm® Rapid Itch Relief Moisturizer 350ml
- Suu Balm® Cooling Itch Relief Facial Moisturizer 50ml
- Suu Balm® Kids Dual Rapid Itch-Relieving and Restoring Ceramide Moisturizer 75ml
- Suu Balm® Kids Dual Rapid Itch-Relieving and Restoring Ceramide Moisturizer 200ml
a. Phytosteryl/Octyldodecyl lauroyl glutamate (Explanation + products). (n.d.). INCIDecoder. https://incidecoder.com/ingredients/phytosteryl-octyldodecyl-lauroyl-glutamate
b. Johnson, W., M. S., Tucker, R., Cosmetic Ingredient Review, Expert Panel for Cosmetic Ingredient Safety, Bergfeld, M.D., F.A.C.P., Belsito, M.D., Cohen, M.D., Klaassen, Ph.D., Rettie, Ph.D., Ross, Ph.D., Slaga, Ph.D., Snyder, D.V.M., Ph.D., Tilton, Ph.D., Liebler, Ph.D., Shank, Ph.D., Heldreth, Ph.D., & Fiume, Ph.D. (2023). Safety assessment of phytosteryl glutamates as used in cosmetics. Cosmetic Ingredient Review. https://www.cir-safety.org/sites/default/files/FR_PhytosterylGlutamates_062023.pdf

Sodium Lauroyl Methyl Isethionate
What is Sodium Lauroyl Methyl Isethionate?
Benefits of Sodium Lauroyl Methyl Isethionate and Why It’s Used
Products Containing Sodium Lauroyl Methyl Isethionate:
- Suu Balm® Dual Cooling and Moisturizing Cream Body Wash 420ml
- Suu Balm® Fast-Acting Soothing Body Wash 840 ml
- Suu Balm® Gentle Moisturizing Facial Cleanser 100ml
- Suu Balm® Gentle Moisturizing Anti-Dandruff Shampoo
- Suu Balm® Kids Dual Soothing and Moisturizing Head-to-Toe Wash 420 ml
- Suu Balm® Kids Dual Soothing and Moisturizing Head-to-Toe Wash 840ml
a. Cornwell, P. A. (2017). A review of shampoo surfactant technology: Consumer benefits, raw materials, and recent developments. International Journal of Cosmetic Science, 40(1), 16–30. https://doi.org/10.1111/ics.12439
b. Sodium lauroyl methyl isethionate - cosmetics ingredient INCI. https://cosmetics.specialchem.com/inci-ingredients/sodium-lauroyl-methyl-isethionate

Shea Butter
What Is Shea Butter?
Benefits of Shea Butter and Why It’s Used
Products with Shea Butter:
a. Essengue Belibi, S., Stechschulte, D., & Olson, N. (2009). The use of shea butter as an emollient for eczema. Journal of Allergy and Clinical Immunology, 123(2). https://doi.org/10.1016/j.jaci.2008.12.1100
b. Israel, M. O. (2014). Effects of topical and dietary use of shea butter on animals. American Journal of Life Sciences, 2(5), 303–307. https://doi.org/10.11648/j.ajls.20140205.18

Sodium Hyaluronate
What Is Sodium Hyaluronate?
Benefits of Sodium Hyaluronate and Why It’s Used
Products Containing Sodium Hyaluronate:
- Suu Balm® Dual Cooling and Moisturizing Cream Body Wash 420ml
- Suu Balm® Fast-Acting Soothing Body Wash 840 ml
- Suu Balm® Cooling Itch Relief Facial Moisturizer 50ml
- Suu Balm® Gentle Moisturizing Facial Cleanser 100ml
- Suu Balm® Kids Dual Soothing and Moisturizing Head-to-Toe Wash 420 ml
- Suu Balm® Kids Dual Soothing and Moisturizing Head-to-Toe Wash 840ml
a. Juncan, A. M., Moisă, D. G., Santini, A., Morgovan, C., Rus, L.-L., Vonica-Țincu, A. L., & Loghin, F. (2021). Advantages of hyaluronic acid and its combination with other bioactive ingredients in cosmeceuticals. Molecules, 26(15), 4429. https://doi.org/10.3390/molecules26154429
b. Mazzucco, A. (2019). Hyaluronic Acid: Evaluation of Efficacy with Different Molecular Weights. Int J Chem Res. 2018; 1(1): 13–18. doi: 10.18689/ijcr-1000103
c. National Center for Biotechnology Information (2024). PubChem Compound Summary for Hyaluronic Acid. Retrieved December 10, 2024, from https://pubchem.ncbi.nlm.nih.gov/compound/Hyaluronic-Acid
d. Nunez, K. (January 27, 2024). What is sodium hyaluronate and how is it used in skin care? Healthline. https://www.healthline.com/health/beauty-skin-care/sodium-hyaluronate
e. Papakonstantinou, E., Roth, M., & Karakiulakis, G. (2012). Hyaluronic acid: A key molecule in skin aging. Dermato-Endocrinology, 4(3), 253–258. https://doi.org/10.4161/derm.21923
f. Sze, J.H., Brownlie, J.C., & Love, C.A. (2016). Biotechnological production of hyaluronic acid: a mini review. 3 Biotech 6, 67 https://doi.org/10.1007/s13205-016-0379-9

Piroctone Olamine
What is Piroctone Olamine?
Benefits of Piroctone Olamine and Why It Is Used
Why Piroctone Olamine and Not Other Anti-Dandruff Ingredients?
| Common Anti-Dandruff Ingredients: | How It Works: | Possible Side Effects: |
|---|---|---|
| Salicylic Acid | Reduces flaking and prevents skin cells from clumping together into flakes, making them easier to rinse off | May cause a burning sensation, redness, or peeling |
| Sulfur | Inhibits the clumping of scalp skin cells and has both antibacterial and antifungal properties | May cause skin irritation |
| Zinc Pyrithione | Eliminates both bacteria and fungi while also regulating sebum production | May cause skin irritation or inflammation. Banned for use in cosmetics in the EU since March 2022. |
| Coal Tar | Reduces dandruff by slowing the rate at which scalp cells die. This also reduces the growth of the Malassezia fungus. | Folliculitis (irritation of hair follicles) and irritation or inflammation of the fingers. May cause discoloration in people with light-colored hair. Prohibited for cosmetic use in the EU |
| Selenium Sulfide | Antifungal medication that targets the Malassezia fungus | May cause skin irritation or inflammation. May cause scalp discoloration in some people. May cause an oily scalp. |
| Ketoconazole | Antifungal medication that eradicates the Malassezia fungus | May cause itching, a burning sensation, irritation, inflammation, and a dry scalp |
Products Containing Piroctone Olamine:
a. Chimene Richa, M. (2020). Dandruff shampoo—ingredients that tackle the problem in 7 ways. Ro. https://ro.co/hair-loss/anti-dandruff-shampoo/
b. Davis, M. G., Piliang, M. P., Bergfeld, W. F., Caterino, T. L., Fisher, B. K., Sacha, J. P., Carr, G. J., Moulton, L. T., Whittenbarger, D. J., Punyani, S., & Schwartz, J. R. (2021). Scalp application of the antioxidant piroctone olamine reduces hair shedding in an 8-week randomized, double-blind, placebo-controlled clinical study. International Journal of Cosmetic Science, 43(S1). https://doi.org/10.1111/ics.12737
c. Lodén, & Wessman. (2000). The antidandruff efficacy of a shampoo containing piroctone olamine and salicylic acid compared to that of a zinc pyrithione shampoo. International Journal of Cosmetic Science, 22(4), 285–289. https://doi.org/10.1046/j.1467-2494.2000.00024.x
d. Piroctone: Uses, interactions, mechanism of action. DrugBank Online. https://go.drugbank.com/drugs/DB15946
e. Tang, C. F., Paz-Alvarez, M., Pudney, P. D. A., & Lane, M. E. (2023). Characterization of piroctone olamine for topical delivery to the skin. International Journal of Cosmetic Science, 45(3), 345–353. https://doi.org/10.1111/ics.12839
f. Tang, C. F., Pudney, P. D., & Lane, M. E. (2023). Investigation of piroctone olamine delivery to the skin from single, binary, and ternary solvent systems. International Journal of Cosmetic Science, 46(3), 357–367. https://doi.org/10.1111/ics.12935

Linoleic Acid
What Is Linoleic Acid?
Benefits of Linoleic Acid and Why It Is Used
a. Simard, M., Tremblay, A., Morin, S., Martin, C., Julien, P., Fradette, J., Flamand, N., & Pouliot, R. (2021). α-Linolenic acid and linoleic acid modulate the lipidome and the skin barrier of a tissue-engineered skin model. Acta Biomaterialia, 140, 261–274. https://doi.org/10.1016/j.actbio.2021.11.021
b. Mercola, J., & D'Adamo, C. R. (2023). Linoleic Acid: A Narrative Review of the Effects of Increased Intake in the Standard American Diet and Associations with Chronic Disease. Nutrients, 15(14), 3129. https://doi.org/10.2147/CCID.S145561 https://doi.org/10.3390/nu15143129
c. Nasrollahi, S. A., Ayatollahi, A., Yazdanparast, T., Samadi, A., Hosseini, H., Shamsipour, M., Akhlaghi, A. A., Yadangi, S., Abels, C., & Firooz, A. (2018). Comparison of a linoleic acid-containing water-in-oil emulsion with a urea-containing water-in-oil emulsion in the treatment of atopic dermatitis: a randomized clinical trial. Clinical, Cosmetic, and Investigational Dermatology, 11, 21–28.
d. Whelan, J., & Fritsche, K. (2013). Linoleic acid. Advances in Nutrition (Bethesda, Md.), 4(3), 311–312. https://doi.org/10.3945/an.113.003772

Linolenic Acid
What Is Linolenic Acid?
Benefits of Linolenic Acid and Why It Is Used
a. Bondioli, P., Folegatti, L., & Rovellini, P. (2020). Oils rich in alpha-linolenic acid: chemical composition of perilla (Perilla frutescens) seed oil. OCL, 27, 67. https://doi.org/10.1051/ocl/2020066
b. PubChem. (n.d.). Linolenic acid. PubChem. https://pubchem.ncbi.nlm.nih.gov/compound/Linolenic-Acid
c. Stark, A. H., Crawford, M. A., & Reifen, R. (2008). Update on alpha-linolenic acid. Nutrition Reviews, 66(6), 326–332. https://doi.org/10.1002/ptr.7295 https://doi.org/10.1111/j.1753-4887.2008.00040.x
d. Yuan, Q., Xie, F., Huang, W., Hu, M., Yan, Q., Chen, Z., Zheng, Y., & Liu, L. (2022). A review of alpha-linolenic acid: Sources, metabolism, and pharmacology. Phytotherapy Research, 36(1), 164–188.











